About us


What’s baking

Pretty Sweet is the online one-stop shop for all your baking and decorating needs, helping to turn your passion for baking into delightful, rewarding treats. We are based in Singapore and can deliver internationally.

From the essential to the eccentric, you can find it at Pretty Sweet.

Discover innovation and inspiration for baking, decoration or design with our wide range of unique, internationally-sourced products and accessories, not easily found in Singapore.

Pretty Sweet supplies trusted brands that we use and can confidently endorse for their quality.

Who’s in the kitchen

Originally from Trinidad & Tobago, Joann Finlayson (Jo) is a mom of three who rediscovered her passion for baking and art after migrating to Singapore with her family.

Naturally talented, Jo spends countless hours designing, experimenting, baking, and of course, tasting just to get it right. Her commitment to perfecting her craft has resulted in her becoming a highly sought-after cake artist whose edible creations bring a smile to every occasion.

Enjoy the sweet rewards of baking.